Privacy Policy

Who We Are

This Privacy Policy describes how primaxcrest (primaxcrest s.r.o.) collects, uses, and protects your personal information. We are committed to safeguarding your privacy and ensuring transparency about how we handle your data when you visit our website dedicated to fruit tree pruning and grafting techniques.

We operate this website to provide you with comprehensive guides on apple and plum tree pruning calendars, grafting techniques, and horticultural best practices for the Znojmo region and beyond.

Information We Collect

We collect information in several ways to enhance your experience and improve our services:

• Contact Form Data: When you submit inquiries through our contact form, we collect your name, email address, phone number, and message content.
• Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent on pages, and the links you click.
• Device Information: We gather technical information about your device, including browser type, operating system, IP address, and device identifiers.
• Cookies: We use cookies and similar tracking technologies to remember your preferences and analyze website performance.

Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: When you provide explicit permission, such as submitting a contact form or subscribing to our updates.
• Legitimate Interest: We process data to improve our website functionality, provide better user experience, and prevent fraud or misuse.
• Legal Obligation: We may process information when required by applicable laws or regulatory requirements in the Czech Republic.
• Performance of Contract: If you request specific services or information, we process data necessary to fulfill your request.

How We Use Your Information

We use the information we collect for legitimate business purposes:

• Responding to your inquiries and providing customer support.
• Improving website design, functionality, and content based on user behavior analysis.
• Personalizing your browsing experience and remembering your preferences.
• Analyzing website traffic and performance metrics to enhance service quality.
• Sending periodic updates about new content, seasonal pruning tips, or grafting guides (only with your consent).
• Ensuring website security and protecting against unauthorized access or misuse.

Data Retention

We maintain your personal information for specific periods depending on the type of data and purpose:

• Contact Form Messages: We retain your contact form submissions for up to 24 months after your last interaction with us, allowing us to maintain continuity in communications and respond to follow-up inquiries.
• Analytics and Usage Data: We keep website analytics and cookie-related data for up to 12 months to understand user behavior patterns and improve site performance.
• Server Logs: Technical server logs are retained for up to 12 months for security purposes and troubleshooting.
• Email Communications: If you subscribe to our newsletter, we retain your email address until you unsubscribe, with records kept for up to 6 months after cancellation.

After these retention periods expire, we securely delete or anonymize your data. If legally required to retain information longer, we will maintain it in a secure, encrypted manner.

Your Privacy Rights

Under Czech data protection law and the General Data Protection Regulation (GDPR), you have the following rights:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete information.
• Right to Erasure: You can request deletion of your personal data under certain circumstances.
• Right to Restrict Processing: You can limit how we use your information while we verify its accuracy.
• Right to Data Portability: You can request your data in a portable format suitable for transfer to another service provider.
• Right to Object: You can object to certain types of processing, including direct marketing communications.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Cookies and Tracking Technologies

We use cookies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and analyze website usage patterns.

Types of Cookies We Use:

• Essential Cookies: Required for website functionality, security, and basic navigation.
• Analytics Cookies: Help us understand how visitors interact with our site, which pages are most popular, and where improvements are needed.
• Preference Cookies: Remember your settings and preferences for future visits.
• Marketing Cookies: Used to display relevant content and measure campaign effectiveness (only with your consent).

You can control cookie settings through your browser preferences. Disabling cookies may affect some website functionality. For detailed information about cookies, please refer to our Cookie Policy.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include encryption protocols, secure server infrastructure, and regular security audits.

However, no transmission over the internet or electronic storage system is completely secure. While we strive to protect your data, we cannot guarantee absolute security. We encourage you to use strong passwords and report any suspicious activity immediately.

Third-Party Sharing

We do not sell, trade, or rent your personal information to third parties. We may share limited information with trusted service providers who assist us in operating our website and conducting our business, such as hosting providers and analytics services. These partners are contractually obligated to maintain the confidentiality and security of your data.

We may disclose information when required by law, court order, or government request, or when necessary to protect our legal rights or the safety of our users.

Supervisory Authority and Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Czech data protection authority. The Office for Personal Data Protection (UODP) oversees data protection compliance in the Czech Republic and investigates complaints from individuals.

You can file a complaint directly with the UODP if you are not satisfied with our response to your data protection concerns. Contact information for the UODP is available on their official website.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any significant changes by posting the updated policy on our website and updating the "Last updated" date at the top of this document.

Your continued use of our website following the posting of revised Privacy Policy means you accept and agree to the changes. We encourage you to review this policy periodically to stay informed about how we protect your information.